a model with a pink lidea bikini top and the logo in the center

MBG crafts inspiring brands with distinct design languages, each tailored to the unique tastes, needs, and lifestyles of diverse women. Our brand worlds are created for those who seek the perfect fit and a deep appreciation for detail, celebrating individuality and style at every turn. 

Lidea

 

Just Fits


LIDEA embodies swimwear expertise with a modern, casual, and sporty touch. Our commitment to fit and quality is honest and straightforward, focusing on creating a true harmony between the body and the swimsuit. This harmony ensures that each piece feels like a natural extension of the wearer offering unmatched comfort.  
 
With an emphasis on diversity, we offer a wide range of cup sizes to ensure the perfect fit for every body type. A broad selection of colours and prints allows for personalized style statements. The LIDEA ECO SHAPE capsule is a sustainably crafted collection made in Europe, with every detail—from recycled fabrics to components—meeting high eco-friendly standards. 

www.lidea.com

 

a model with a green bikini and sunglasses
two models from behind standing by the sea
a model with a pink bikini
two models standing by the sea wearing bikinis with white stripes