Our Strategy

 

Our growth strategy focuses on harnessing the power of our brands, unlocking the full potential of our product categories, and continually refining and strengthening our distribution network. With a strong footprint across Europe and beyond, MBG partners with a diverse range of retailers—from lingerie stores and fashion boutiques to online and department stores. We believe in long-term, trustful partnerships that help our customers succeed and grow their businesses with our brands.

Purpose: We celebrate the unique beauty of women by the water.
Vision: To be the leading premium swimwear specialist with expertly crafted brands and products, tailored to women’s diverse needs.
Mission: To passionately create swimwear that embraces women’s bodies through state-of-the-art design, fit, and craftsmanship.

Our Character

 

Swimwear Expertise since 1946
Eight decades of dedication to evolving the art of swim and
beachwear with a rich heritage of innovation.

Family-Owned-Busines
A family affair built on values and expertise, passed through three generations of couples, fusing business acumen with creative vision to galvanise female entrepreneurship.

Craftmanship meet innovation
A commitment to distinction, balancing traditional craftsmanship with technological innovation. Featuring an in-house design studio and atelier, where expertise, and handcrafting ensure flawless fit and quality, built to last.

Best Fit with “Inner Architecture”
The secret to our flawless and flattering fits lies in our unique construction, enhancing the natural beauty of women.

Textile Design Specialist
We specialize in innovative textile design and prints expertly placed by hand,
using cutting-edge techniques to create unique and distinctive designs.

Diversified Offer
Our diverse collections, available through various retail formats, bring self-assured joy to women of all shapes, ages and preferences.

Our History

 

Three generations of couples steering our family enterprise, one shared goal: celebrating the unique beauty of women’s bodies by the water. Starting in corsetterie, we pivoted to swimwear during the rise of beach culture in the 1970s, leveraging our expertise in elastic textiles. This foundation enabled us to craft swimwear collections perfected through continual experimentation in our Germany-based atelier, where to this day each piece is developed by hand, expertly underlining women’s natural forms.

 

a model with a black maryan mehlhorn swimsuit