EN

Our Strategy

 

Our growth strategy focuses on harnessing the power of our brands, unlocking the full potential of our product categories, and continually refining and strengthening our distribution network. With a strong footprint across Europe and beyond, MBG partners with a diverse range of retailers—from lingerie stores and fashion boutiques to online and department stores. We believe in long-term, trustful partnerships that help our customers succeed and grow their businesses with our brands.

Purpose: We celebrate the unique beauty of women by the water.
Vision: To be the leading premium swimwear specialist with expertly crafted brands and products, tailored to women’s diverse needs.
Mission: To passionately create swimwear that embraces women’s bodies through state-of-the-art design, fit, and craftsmanship.
a model with a black maryan mehlhorn swimsuit