CHARMLINE launches swim fabric innovation TECHNOIR, developed exclusively by the brand and made of 60 percent BLACK LYCRA® XTRA LIFE™. The fabric is absolutely opaque even at maximum stretch, so that percentage of elastane threads in black surfaces are invisible.
MARYAN MEHLHORN introduces the bio-based capsule BIONICS. The sustainable swim styles replace polyamide with a yarn made from the plant-based raw material castor oil, which comes from a 100% renewable source.
maryan beachwear group switches entire production to eco-yarn.
With LIDEA ECO SHAPE, 100% sustainable swimwear was developed as a market innovation.
First wave of the Corona pandemic: on behalf of the state of Baden-Württemberg, the company participates in the production of FFP2 masks at the headquarters in Murg.
Maya Mehlhorn takes over as CEO of the maryan beachwear group. Together with two other managing directors, she leads the group of companies, which is 100 percent family owned, in the third generation.
Even more exclusive imagery and a new logo for the brand MARYAN MEHLHORN: The two letters MM are the intials of both Maryan Mehlhorn and her daugther, Maya Mehlhorn – a good omen for the future!
Managing Director and designer Maryan Mehlhorn receives the Baden-Württemberg Business Award.
Maya Mehlhorn, the granddaughter of the company founder, repositions the WATERCULT brand with a new Mix and Match and NOS concept.
„Aqua Art“ – a special edition of silk pareos matching a line of avantgarde, solid coloured swimwear fashions, inspired by art works by Stefan Szesny and Otmar Alt.
The second brand „MARYAN“ is established. The cration of further labels signified the company’s growing success in the mid 1980s.
The Company focuses completely on swimwear fashion.
Daughter Maryan Mehlhorn and her husband Thomas Mehlhorn take over the parental company.
Enthusiasm for the „Charmant“ corsage with a steel spring wire at the Brussel World’s Fair. It is a must-have for the strapless evening gowns that were popular at the time.
The strapless „Charmant Corselet“ is included in the list of necessary supplies during the Berlin blockade.
Company founded by Pia und Paul Döbele, parents respectively grand-parents of the current managing partners Maryan and Maya Mehlhorn.
